Williamson is a jewelry brand founded by Jenny Williamson. Jenny is an influencer and wants to sell jewelry through her Instagram channel. She sells trendy jewelry that she wears herself.
My role was to develop a brand that would be cool and young but high quality. This project deliverables included the primary logo, a short version / symbol and packaging design.
This branding simple yet elegant and timeless to reflect the brand’s values. For the accent element, I created in a more conceptual way a ring in the “o” letter. That element would also become the brand’s symbol.
