Robin dos Bosques is a unique organisation on a mission to make high-quality knowledge accessible to all. Through a range of services—including professional training, technical book publishing, health counselling, and tailored consulting for gyms and health clubs—Robin dos Bosques channels the spirit of Robin Hood. Just as the legendary Robin Hood took from the rich to give to the poor, Robin dos Bosques symbolically “steals knowledge from the rich” to empower those who need it most.
This was a project developed while I was at Accional, where my role was to create the visual identity and website for Robin dos Bosques. The goal was to visually capture the brand’s spirit of purpose-driven education, empowerment, and subtle rebellion.
Summary
Robin dos Bosques embodies the values of knowledge-sharing, empowerment, and integrity, with a brand identity and website that reflect its commitment to making quality information accessible to all. This project was a true passion project, allowing me to bring Robin dos Bosques’ ethos to life with a bold visual identity and a user-friendly digital experience.
1. Visual Identity
The Robin dos Bosques logo is crafted to reflect the brand’s ethos—both conscientious and rebellious. Using clean, minimalist shapes, the logo captures the simplicity and authenticity of Robin dos Bosques’ mission. The central image of a man with a spear represents taking decisive action against injustice, while the spear itself symbolises knowledge as a tool for transformation and change.
The colour palette is inspired by nature, grounding the brand’s identity in earthy tones that reflect its commitment to growth and well-being. The primary colour, green, symbolises growth, vitality, and knowledge, aligning with the brand’s educational mission. An accent of orange brings energy and enthusiasm, mirroring the brand’s proactive approach to health and fitness.
To represent the diverse branches of Robin dos Bosques’ offerings, each service area was given a distinct colour within the palette:
The Education branch, symbolized by the vibrant color green, represents Robin dos Bosques’ unwavering commitment to providing top-quality education and training for fitness specialists and healthcare professionals. The color green reflects the brand’s focus on growth and learning, as well as its dedication to making knowledge accessible and beneficial to all.
The Physical Preparation branch, represented by the energetic color orange, embodies Robin dos Bosques’ dynamic and action-oriented approach to physical fitness. The color orange transmits a sense of energy, enthusiasm and a proactive attitude towards achieving physical health and performance.
The Publishing branch, depicted by a deep blue color, reflects Robin dos Bosques’ authoritative publications, such as technical books. The dark blue color conveys trustworthiness, reliability, and expertise, reflecting Robin dos Bosques’ commitment to delivering high-quality content that enhances the knowledge and skills of its audience.
In addition to the core branding, I designed a series of social media post templates for Robin dos Bosques. These templates are versatile and can be used to promote upcoming events, highlight their services, share new publications, or even provide valuable insights through quotes and educational content. These visuals align with the brand’s voice and ensure consistency across digital platforms.
2. Web Design
Robin dos Bosques needed a website that could effectively communicate its wide range of services and values to a broad audience. The website design was crafted to be intuitive, visually cohesive, and easy to navigate, providing users with a seamless experience that mirrors the brand’s dedication to accessibility and knowledge-sharing.
The primary focus of the website is to showcase the full scope of services offered by Robin dos Bosques, guiding users effortlessly through each service branch.
The design highlights key information about their educational resources, fitness programmes, and publications, allowing visitors to quickly find the services relevant to their needs.
The end result is a website that not only aligns with the brand’s mission and vision but also strengthens its presence as an accessible, knowledgeable, and empowering resource for individuals and health professionals alike.
