Mariana Ponte

Category: Web Design

From wireframing and prototyping to responsive design and seamless integration, I carefully design every element to create a web design that not only captures attention but also drives results.

I believe in the art of digital storytelling. Whether you need a sleek and modern interface, seamless user experience, or visually captivating graphics, I blend creativity and functionality to create websites that not only look remarkable but also deliver an immersive user experience.

  • Robin dos Bosques: Branding and Webdesign

    Robin dos Bosques: Branding and Webdesign

    Robin dos Bosques is a unique organisation on a mission to make high-quality knowledge accessible to all. Through a range of services—including professional training, technical book publishing, health counselling, and tailored consulting for gyms and health clubs—Robin dos Bosques channels the spirit of Robin Hood. Just as the legendary Robin Hood took from the rich to give to the poor, Robin dos Bosques symbolically “steals knowledge from the rich” to empower those who need it most.

    This was a project developed while I was at Accional, where my role was to create the visual identity and website for Robin dos Bosques. The goal was to visually capture the brand’s spirit of purpose-driven education, empowerment, and subtle rebellion.

    Summary

    Robin dos Bosques embodies the values of knowledge-sharing, empowerment, and integrity, with a brand identity and website that reflect its commitment to making quality information accessible to all. This project was a true passion project, allowing me to bring Robin dos Bosques’ ethos to life with a bold visual identity and a user-friendly digital experience.

    1. Visual Identity

    The Robin dos Bosques logo is crafted to reflect the brand’s ethos—both conscientious and rebellious. Using clean, minimalist shapes, the logo captures the simplicity and authenticity of Robin dos Bosques’ mission. The central image of a man with a spear represents taking decisive action against injustice, while the spear itself symbolises knowledge as a tool for transformation and change.

    Some of the sketches i did during the brainstorming phase of Robin dos Bosques logo

    The colour palette is inspired by nature, grounding the brand’s identity in earthy tones that reflect its commitment to growth and well-being. The primary colour, green, symbolises growth, vitality, and knowledge, aligning with the brand’s educational mission. An accent of orange brings energy and enthusiasm, mirroring the brand’s proactive approach to health and fitness.

    To represent the diverse branches of Robin dos Bosques’ offerings, each service area was given a distinct colour within the palette:

    The Education branch, symbolized by the vibrant color green, represents Robin dos Bosques’ unwavering commitment to providing top-quality education and training for fitness specialists and healthcare professionals. The color green reflects the brand’s focus on growth and learning, as well as its dedication to making knowledge accessible and beneficial to all.

    The Physical Preparation branch, represented by the energetic color orange, embodies Robin dos Bosques’ dynamic and action-oriented approach to physical fitness. The color orange transmits a sense of energy, enthusiasm and a proactive attitude towards achieving physical health and performance.

    The Publishing branch, depicted by a deep blue color, reflects Robin dos Bosques’ authoritative publications, such as technical books. The dark blue color conveys trustworthiness, reliability, and expertise, reflecting Robin dos Bosques’ commitment to delivering high-quality content that enhances the knowledge and skills of its audience.

    In addition to the core branding, I designed a series of social media post templates for Robin dos Bosques. These templates are versatile and can be used to promote upcoming events, highlight their services, share new publications, or even provide valuable insights through quotes and educational content. These visuals align with the brand’s voice and ensure consistency across digital platforms.

    2. Web Design

    Robin dos Bosques needed a website that could effectively communicate its wide range of services and values to a broad audience. The website design was crafted to be intuitive, visually cohesive, and easy to navigate, providing users with a seamless experience that mirrors the brand’s dedication to accessibility and knowledge-sharing.

    The primary focus of the website is to showcase the full scope of services offered by Robin dos Bosques, guiding users effortlessly through each service branch.

    The design highlights key information about their educational resources, fitness programmes, and publications, allowing visitors to quickly find the services relevant to their needs.

    The end result is a website that not only aligns with the brand’s mission and vision but also strengthens its presence as an accessible, knowledgeable, and empowering resource for individuals and health professionals alike.

  • Almond Tree Therapies Branding and Webdesign

    Almond Tree Therapies Branding and Webdesign

    Recently, I had the privilege of working with Almond Tree Therapies.

    Nuno Amendoeira is a holistic, massage therapist from the Azores that provides customised treatments, massages, sound-based healing and aquatic bodywork.

    Accional were engaged and my role was to develop both the visual identity and Almond Tree’s website design.

    I created a simple yet meaningful logo that showcases Almond Tree’s serene and harmonious nature. I then paired it with a website that focuses on the same conceptual feeling.

    1. Visual Identity

    Designing a logo is about so much more than designing something that looks good – it’s about connecting with your client’s audience, understanding their business goals, and representing their brand’s values and vision.

    My goal was to develop a visual identity that conveys the energy and sensations associated with relaxation, massages and water.

    I was inspired by the circular shape, which represents harmony, protection, the cycle of life, energy, movement and wholeness – all concepts we can associate with Almond Tree.

    Almond Tree’s logo is simple and memorable and immediately conveys what they do. Simplicity can be powerful: In this logo we see a very simple and vague image of a tree whose branches also form the silhouette of a person relaxing in water. The person’s head is shaped like an almond shape.

    Almond Tree logo and symbol
    Almond Tree colour palette

    Almond Tree’s colour palette is designed to capture the essence of the brand and create a calming, natural atmosphere. The palette combines deep blues, cool greens, and earthy browns to create a harmonious and inviting look. The palette will be used for everything from logo design to website design, helping to create a unified and consistent brand identity.

    2. Web Design

    Nuno Amendoeira needed a website to help him gain exposure and showcase all his services in one place.

    Nuno was also handling booking management through a 3rd party booking platform as well as Whatsapp and phone calls.

    He was perpetually bombarded with notifications and calls, so needed a way to direct and manage all these customers to a single platform. The goal was to free him from administration and give him more time for what he really loves to do: his therapy work.

    In developing the Almond Tree Therapies website, I focused on creating a platform that was intuitive, easy to navigate and aesthetically pleasing.

    The end result is a website that aligns with the brand’s values and vision. With its fluid and loose forms, it conveys a sense of serenity and relaxation. The main focus of the website is to let people know who Nuno Amendoeira is and what he does, as well as to introduce his therapies and their benefits. The website has plenty of white space to breathe, which helps to convey the idea of Almond Tree’s calm and serene atmosphere.