Recently, I had the privilege of working with Almond Tree Therapies.
Nuno Amendoeira is a holistic, massage therapist from the Azores that provides customised treatments, massages, sound-based healing and aquatic bodywork.
Accional were engaged and my role was to develop both the visual identity and Almond Tree’s website design.
I created a simple yet meaningful logo that showcases Almond Tree’s serene and harmonious nature. I then paired it with a website that focuses on the same conceptual feeling.
1. Visual Identity
Designing a logo is about so much more than designing something that looks good – it’s about connecting with your client’s audience, understanding their business goals, and representing their brand’s values and vision.
My goal was to develop a visual identity that conveys the energy and sensations associated with relaxation, massages and water.
I was inspired by the circular shape, which represents harmony, protection, the cycle of life, energy, movement and wholeness – all concepts we can associate with Almond Tree.
Almond Tree’s logo is simple and memorable and immediately conveys what they do. Simplicity can be powerful: In this logo we see a very simple and vague image of a tree whose branches also form the silhouette of a person relaxing in water. The person’s head is shaped like an almond shape.
Almond Tree’s colour palette is designed to capture the essence of the brand and create a calming, natural atmosphere. The palette combines deep blues, cool greens, and earthy browns to create a harmonious and inviting look. The palette will be used for everything from logo design to website design, helping to create a unified and consistent brand identity.
2. Web Design
Nuno Amendoeira needed a website to help him gain exposure and showcase all his services in one place.
Nuno was also handling booking management through a 3rd party booking platform as well as Whatsapp and phone calls.
He was perpetually bombarded with notifications and calls, so needed a way to direct and manage all these customers to a single platform. The goal was to free him from administration and give him more time for what he really loves to do: his therapy work.
In developing the Almond Tree Therapies website, I focused on creating a platform that was intuitive, easy to navigate and aesthetically pleasing.
The end result is a website that aligns with the brand’s values and vision. With its fluid and loose forms, it conveys a sense of serenity and relaxation. The main focus of the website is to let people know who Nuno Amendoeira is and what he does, as well as to introduce his therapies and their benefits. The website has plenty of white space to breathe, which helps to convey the idea of Almond Tree’s calm and serene atmosphere.
