Hi! I’m Mariana Ponte, a creative director, passionate about helping brands discover their purpose and tell authentic stories. I believe every brand has a unique narrative waiting to be explored and shared, and it’s this journey of discovery that drives and inspires me every day.
After spending several years gaining experience on the mainland – studying in Coimbra and working in Porto – I returned to my roots in the Azores, where I continue to dive into the world of design and branding with a perspective that combines creativity with a solid strategy. Currently, I’m the Creative Director at Insurgente, working closely with businesses and entrepreneurs who want to stand out in an increasingly saturated market.
My Approach
For me, branding goes far beyond aesthetics – it’s about creating a genuine connection between the brand and its audience. My process always starts with an in-depth exploration of the brand’s purpose, followed by developing a clear, differentiating positioning strategy. Only then do I dive into the visual side, crafting identities that truly reflect each brand’s essence and values.
In all my projects, I strive to introduce a dose of novelty and creativity. I believe that, for a brand to thrive, it must break from the usual, seek authenticity, and bring a touch of innovation to every detail.
How I Can Help Your Brand
My mission is to help brands strategically position themselves, harnessing the power of design and storytelling. Whether it’s a brand just starting out or an established one looking to refresh its image, I work with the aim of creating a lasting, positive impact in the market.
I work closely and collaboratively with each client, building relationships based on trust to develop a brand that truly resonates with its audience. Additionally, I have a strong commitment to sustainability and believe that the brands of the future should have a positive social and environmental impact.
Let’s Create Something Together
If you’re looking for a strategic and creative approach to your project, I’d love to chat! Whether it’s to explore ideas, answer questions, or start crafting your brand identity, I’m here to help. Let’s turn your vision into an unforgettable story.